Communicate wine effectively: some basic principles of wine marketing In an increasingly competitive market, it’s important to communicate about your wine as powerfully as possible. You will then be able to affect your customers’ emotions as well as convincing them rationally.   Wine communication in a changing context Today’s consumers are very different from before. Your customer now wants to know the story behind every single bottle of wine, and they will interact with you much more using digital technology. As before, people are attracted mostly by the quality of your wine. However, now your customer is also interested in finding out about the individual particularities of your wine and brand. How can you communicate with your customer, especially a first-time buyer, about your wine in a simple, easily understandable way that makes you stand out in today’s crowded market?   Narrating your identity through storytelling Storytelling

The best wine regions in Europe are still waiting to be discovered. In this article, I want to speak about some of the best wine regions in Europe. It might surprise you that these are still undeveloped from the point of view of tourism, yet they have a great potential. Everyone knows wine regions like Tuscany and its surroundings like Montalcino and Bolgheri. There’s also the well-known Rioja in Spain and the world famous Champagne area in France. However, some of the best wine regions in Europe are still unknown, yet they are always improving the quality of their wines. 1. Romagna, Emilia-Romagna, Italy Romagna is an area in the North of Italy well known for the entertainment on its coast but less well known for its wine. In the past few years, the quality of its wine has increased massively. The landscape is enchanting: the

Having a website for your winery is essential. In today’s globalized market, it is essential to have a great website for your winery so that you can present the best digital shopfront for your customer. Yet how do you know which features websites for wineries should have to be successful? In this article, you will find many useful suggestions to change or improve your own winery website. Before listing all the necessary features, I want to first take a look at the current state of winery websites within the industry. There are so many positive examples of great winery websites, and I will provide links to a few of these below. Unfortunately, there are also many negative examples. These will actually chase your customers away. I still find many winemakers who have very old style websites which are not even mobile friendly. Even worse, there

Selling wine online might seem very scary. Thanks to the massive spread of the internet, online wine sales have increased in recent years. As a passionate consumer of wine, I have always found buying wine online not only very useful but also very interesting. Producers that were selling wine online has allowed me to buy my wine quickly and easily from many different wineries in many different places. Until only a few years ago, if I wanted to buy a particular bottle of wine from a specific producer, I had only 2 options: be lucky enough to find the bottle in my trusted wine shop go directly to the wineries As I’m sure you understand, I didn’t always have enough time or luck to be able to find the wine I wanted or to travel to that particular cellar.   Online wine sales trend Some data

Over the past 10 years, wine tourism has become a much bigger part of the revenue of wineries. Over the last decade, I’ve seen a massive increase in wine tourism in every wine region in the world. Wineries that include wine tourism in their offer find that it amounts to 15-20% of their turnover. If you want a piece of this market, you need to make sure that you are prepared and organized with an appropriate strategy and a long-term plan.   Two examples of global wine regions that have understood the importance of wine tourism. Before any other wine region in the world, Tuscany understood the importance of wine tourism. Tuscan wine producers managed to direct the tourism already present in their region into their wine cellars. Another example is California’s Napa Valley and Sonoma County. Here too, wine producers have succeeded in attracting enormous

Wine Marketing is becoming much more important in the modern wine industry. In the recent past, I have seen many wine producers fail to fulfill their potential because they didn’t know what wine marketing was. Several times I've seen wineries lose out on great opportunities for their value, growth, and development. The main problem is that many winemakers talk to people in a professional, specialized language that doesn't emotionally engage their audience. Many people don't care about yeast, fermentation or other details of the winemaking process. Some of them might be interested, but they would like to know in a way that is easy to understand. They are more interested in getting to know the story behind the wine and then enjoy a good bottle of it. Wine marketing strategies help wineries truly connect with people by communicating their values, story, ideas, opinions, and