Wine Marketing

Communicate wine effectively: some basic principles of wine marketing In an increasingly competitive market, it’s important to communicate about your wine as powerfully as possible. You will then be able to affect your customers’ emotions as well as convincing them rationally.   Wine communication in a changing context Today’s consumers are very different from before. Your customer now wants to know the story behind every single bottle of wine, and they will interact with you much more using digital technology. As before, people are attracted mostly by the quality of your wine. However, now your customer is also interested in finding out about the individual particularities of your wine and brand. How can you communicate with your customer, especially a first-time buyer, about your wine in a simple, easily understandable way that makes you stand out in today’s crowded market?   Narrating your identity through storytelling Storytelling

Having a website for your winery is essential. In today’s globalized market, it is essential to have a great website for your winery so that you can present the best digital shopfront for your customer. Yet how do you know which features websites for wineries should have to be successful? In this article, you will find many useful suggestions to change or improve your own winery website. Before listing all the necessary features, I want to first take a look at the current state of winery websites within the industry. There are so many positive examples of great winery websites, and I will provide links to a few of these below. Unfortunately, there are also many negative examples. These will actually chase your customers away. I still find many winemakers who have very old style websites which are not even mobile friendly. Even worse, there

Social media and wine can be powerful partners in the modern wine market. Thanks to social media like Instagram, Facebook, Linkedin, Twitter and YouTube, wine producers are able to truly connect with all their customers. From millennials to oldies, you can communicate with your audience and actively involve them in the life of your winery thanks to a good strategy.   Social Media and wine: the present state. Many wineries have not yet understood the power of social media and wine, or are not using it to its full potential. I’m not just talking about small wine producers. Large wineries, too, do not have a well-defined strategy for social media and wine. I often see social media profiles of wineries with “dead” pages. The last post dates back to months, sometimes even years before. Further, the quality of the post itself often leaves much to

The design of a bottle of wine in the purchasing process. It is now known that the design of a bottle of wine is increasingly decisive in wine marketing. The packaging or design of wine is now recognized as an essential element in influencing which winery wine-lovers decide to buy from. The design of a wine bottle in the modern wine market There are so many wine producers in the world that it’s essential to be able to differentiate yourself from your competition and have your unique brand identity clearly communicated in the design of your bottle. To start, try to visualize a single shelf in a physical wine shop displaying lots of bottles of wine from many different wineries. Which bottle of wine first grabs your attention? Which bottle will you reach toward to pull out from the shelf to read the label to

Selling wine online might seem very scary. Thanks to the massive spread of the internet, online wine sales have increased in recent years. As a passionate consumer of wine, I have always found buying wine online not only very useful but also very interesting. Producers that were selling wine online has allowed me to buy my wine quickly and easily from many different wineries in many different places. Until only a few years ago, if I wanted to buy a particular bottle of wine from a specific producer, I had only 2 options: be lucky enough to find the bottle in my trusted wine shop go directly to the wineries As I’m sure you understand, I didn’t always have enough time or luck to be able to find the wine I wanted or to travel to that particular cellar.   Online wine sales trend Some data

Wine Marketing is becoming much more important in the modern wine industry. In the recent past, I have seen many wine producers fail to fulfill their potential because they didn’t know what wine marketing was. Several times I've seen wineries lose out on great opportunities for their value, growth, and development. The main problem is that many winemakers talk to people in a professional, specialized language that doesn't emotionally engage their audience. Many people don't care about yeast, fermentation or other details of the winemaking process. Some of them might be interested, but they would like to know in a way that is easy to understand. They are more interested in getting to know the story behind the wine and then enjoy a good bottle of it. Wine marketing strategies help wineries truly connect with people by communicating their values, story, ideas, opinions, and