The design of a bottle of wine in the purchasing process. It is now known that the design of a bottle of wine is increasingly decisive in wine marketing. The packaging or design of wine is now recognized as an essential element in influencing which winery wine-lovers decide to buy from. The design of a wine bottle in the modern wine market There are so many wine producers in the world that it’s essential to be able to differentiate yourself from your competition and have your unique brand identity clearly communicated in the design of your bottle. To start, try to visualize a single shelf in a physical wine shop displaying lots of bottles of wine from many different wineries. Which bottle of wine first grabs your attention? Which bottle will you reach toward to pull out from the shelf to read the label to