October 2018

Communicate wine effectively: some basic principles of wine marketing In an increasingly competitive market, it’s important to communicate about your wine as powerfully as possible. You will then be able to affect your customers’ emotions as well as convincing them rationally.   Wine communication in a changing context Today’s consumers are very different from before. Your customer now wants to know the story behind every single bottle of wine, and they will interact with you much more using digital technology. As before, people are attracted mostly by the quality of your wine. However, now your customer is also interested in finding out about the individual particularities of your wine and brand. How can you communicate with your customer, especially a first-time buyer, about your wine in a simple, easily understandable way that makes you stand out in today’s crowded market?   Narrating your identity through storytelling Storytelling