August 2018

Social media and wine can be powerful partners in the modern wine market. Thanks to social media like Instagram, Facebook, Linkedin, Twitter and YouTube, wine producers are able to truly connect with all their customers. From millennials to oldies, you can communicate with your audience and actively involve them in the life of your winery thanks to a good strategy.   Social Media and wine: the present state. Many wineries have not yet understood the power of social media and wine, or are not using it to its full potential. I’m not just talking about small wine producers. Large wineries, too, do not have a well-defined strategy for social media and wine. I often see social media profiles of wineries with “dead” pages. The last post dates back to months, sometimes even years before. Further, the quality of the post itself often leaves much to