June 2018

Over the past 10 years, wine tourism has become a much bigger part of the revenue of wineries. Over the last decade, I’ve seen a massive increase in wine tourism in every wine region in the world. Wineries that include wine tourism in their offer find that it amounts to 15-20% of their turnover. If you want a piece of this market, you need to make sure that you are prepared and organized with an appropriate strategy and a long-term plan.   Two examples of global wine regions that have understood the importance of wine tourism. Before any other wine region in the world, Tuscany understood the importance of wine tourism. Tuscan wine producers managed to direct the tourism already present in their region into their wine cellars. Another example is California’s Napa Valley and Sonoma County. Here too, wine producers have succeeded in attracting enormous