May 2018

Wine Marketing is becoming much more important in the modern wine industry. In the recent past, I have seen many wine producers fail to fulfill their potential because they didn’t know what wine marketing was. Several times I've seen wineries lose out on great opportunities for their value, growth, and development. The main problem is that many winemakers talk to people in a professional, specialized language that doesn't emotionally engage their audience. Many people don't care about yeast, fermentation or other details of the winemaking process. Some of them might be interested, but they would like to know in a way that is easy to understand. They are more interested in getting to know the story behind the wine and then enjoy a good bottle of it. Wine marketing strategies help wineries truly connect with people by communicating their values, story, ideas, opinions, and